CASE STUDY 04 / 05 — AI engagement & pipeline operations
OrbitxPay
Connect prospect discovery, AI replies, and sales follow-up.
01 / THE CHALLENGE
Manually identifying e-commerce prospects and managing email replies had become difficult to scale.
02 / WHAT I BUILT
- Automated sourcing to identify high-traffic e-commerce websites.
- Built an AI reply agent for timely, on-brand prospect responses.
- Connected the pipeline to a live dashboard and CRM through APIs.
- Conducted ongoing market research on industry trends.
03 / SYSTEM ARCHITECTURE
How the workflow connects research, execution, and follow-up.
01 / Prospect signals →02 / Enrichment →03 / Lead reply →04 / AI engagement →05 / CRM & dashboard
04 / THE OUTCOME
17 of 60 positive leads progressed.
Of 60 positive leads, 17 progressed to booked meetings or active clients through ongoing nurturing.
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