CASE STUDY 02 / 05 — Lead scoring & funnel automation
Webytube
Help sales focus on prospects who are ready to buy.
01 / THE CHALLENGE
Inbound volume existed, but the sales team was spending time on prospects who were not ready to buy.
02 / WHAT I BUILT
- Automated daily lead sourcing to maintain a flow of prospects.
- Built an n8n lead-scoring system to prioritize sales attention.
- Launched automated nurture campaigns with custom copy before sales stepped in.
03 / SYSTEM ARCHITECTURE
How the workflow connects research, execution, and follow-up.
01 / Daily sourcing →02 / Lead scoring →03 / Nurture sequence →04 / Sales priority →05 / Follow-up
Scroll sideways to inspect the screenshot on smaller screens.
04 / THE OUTCOME
Sales attention shifted to ready-to-buy prospects.
Automated follow-up saved hours each week and helped the sales team prioritize ready-to-buy prospects.
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